Electronic music has always been most interesting when DJs and artists
get adventurous, wrapping their particular obsessions around those
familiar fat beats. In recent memory, it has been done well (see
Everything But the Girl's Temperamental) and badly (U2's Pop misstep)
but Toronto guitarist Ken Ramm has done a more than decent job of it
with Euphoria, melding his space-rock guitar riffs with the loose
structures, atmospherics, and danceability of techno (some have called
this style "guitronica," as if we need yet more sub-genre definitions
in dance music), Ramm's songs still stay songs, even while floating out
on the wandering edge of trance and trip-hop. His decidedly acoustic
touch sets off the contrasts inherent in this kind of mind-meld and
makes little instrumental whispers like "Desert Drive" more interesting
on the 10th listen than the first. There's an almost rootsy hue to
songs like "Cactus," as Ramm's slide guitar ambles through the melody
like a tumbleweed. Vocal enhancements from gospel singer Maddie Willis
(who also made contributions to the band's self-titled debut record)
and Gayle Day's R&B-laced pipes light up other songs like "By the
Sea" with welcome doses of soul. Finally, Garry Hughes' production
sheen dresses it all up in silky smooth electronics and lazy,
shoegazing textures. The whole package manages to be experimental and
instantly appealing all at once.
Matthew Cooke - Amazon.com
Euphoria are pioneers of the unique sound dubbed 'guitronica.'
Euphoria's new album Beautiful My Child, features the group's signature
combination of acoustic slide guitar and propulsive beats. Their latest
single, "Sweet Rain," builds upon their success at radio (and the
impressive retail response generated by "Delirium," last year's
breakout instrumental from Euphoria), with sustained airplay in Denver,
Boulder, San Francisco, Seattle and Minnesota yielding strong sales in
those markets. Euphoria comprises Toronto-based
composer/instrumentalist Ken Ramm, as produced by Garry Hughes
(producer of Vitamin C, who's also worked with Art Of Noise, Garbage,
and Sly & Robbie); the group's profile was recently enhanced by the
use of their music in the Infiniti SUV ad campaign.
Album Description
The bluesy, organic sound of the acoustic and slide guitar is not what
you'd expect to hear in the hi-tech world of modern electronica and
trip-hop but that's exactly what made the album Euphoria such an
unexpected success in 1999. Now Toronto's Ken Ramm returns with a
second Euphoria project called Beautiful My Child which continues this
surprising and colorful fusion. The album has a definite contemporary
sound, thanks in part to William Orbit and Madonna's drummer Steve
Sidelnyk, who provides both live drumming and electronic percussion
programming, and Garry Hughes' state-of-the-art production and keyboard
skills. But Ken Ramm's blend of slide guitar and acoustic guitar with
electronics might give fans of early 1970s psychedelia a bit of an
audio flashback. "Euphoria definitely has a little of that bent," Ramm
says. "But it's not so keyboard-driven; it's more about the slide
guitar, and the blues being placed against that electronic background."
Beautiful My Child might actually be a musical grandchild of classic
Pink Floyd, both their acoustic and more influential electronic works.
"That little keyboard sound - that 'ping'- from Meddle has been sampled
so many times," Ken says, "by The Orb and a lot of others. The acoustic
sound, Ken points out, seems to be part of the Canadian culture (see
Neil Young, Joni Mitchell, etc.). But Euphoria has a foot in the UK as
well. Many of the guest musicians on Beautiful My Child are fixtures on
the London scene: producer Garry Hughes works with Bjšrk, and
some of the ambient pedal steel tracks are by the redoubtable B.J.
Cole. There are also echoes of older London performers. "Bert Jansch,
Fairport Convention, Pentangle - all of that came out in this album a
bit," Ramm says. He points especially to the string-snapping guitar of
"Cactus," one of the album's two "unplugged" tracks. "Desert Drive," a
trancey but still largely acoustic song, reminds some of England's
ill-fated Nick Drake. And the album's first single, "Sweet Rain," takes
its inspiration from early English folksongs. Despite its acoustic
sound and blues-derived guitar licks, "Sweet Rain" rocks. And in
general, Ken Ramm acknowledges, "Euphoria seems to be falling into the
rock section of the stores, not electronica." But that hasn't stopped
the electronica world from taking notice. In fact, there are already
three remixes of "Sweet Rain," one each by Garry Hughes, Fila
Brazillia, and Faze Action. As if the fusion of roots-based guitar and
trip-hop weren't enough, Euphoria also reflects Ken Ramm's other
musical interests. "In the Pink" features vocals by Gabriela
Tucker-Bull and Maddy Willis, who provides some Gospel-inflected
singing on both this and the first Euphoria album. Willis and fellow
singer Gayle Day offer some classic R&B vocals on the song "By the
Sea," a song that takes some wah-wah guitar sounds and makes them
contemporary. Perhaps the most unusual track on Beautiful My Child is
"1001 Dreams," a big, quasi-orchestral trip that's a mix of James Bond
soundtracks and music from the Arab world. But the tune hosts some
musical touches that can only be described as Euphoric, such as B.J.
Cole's atmospheric pedal steel, the ambient dance grooves, and the
brief snatches of voice and melody. On the track "Outside," Ken Ramm
offers an inventive blend of modern electronica with its 1970s
ancestor, psychedelia. Rhythmic acoustic guitars, snatches of taped
sounds (some backwards), and vintage-sounding electric keyboards create
a textural piece without a conventional melody. It's something that
would be at home in Tangerine Dream's early albums as in today's
chill-out clubs.
About the Artist
Ken Ramm, the Toronto-based artist who serves as the man behind
Euphoria, admits a longtime fascination with both American blues and
modern electronic music. Ramm has channeled those seemingly disparate
influences into Beautiful My Child, his second full-length album.
Evoking ambient trance productions with crisp acoustic and slide-guitar
harmonies (some by BJ Cole, who collaborated with Luke Vibert on 2000's
Stop The Panic), as well as emotive and subtle trip-hop rhythms, Ramm
once again draws stylistic lines that connect Ry Cooder, Pink Floyd and
Portishead. Check "Little Gem," "Devil May Care" and the title track
for the most solid vibes.
Electronic music has always been most interesting when DJs and artists
get adventurous, wrapping their particular obsessions around those
familiar fat beats. In recent memory, it has been done well (see
Everything But the Girl's Temperamental) and badly (U2's Pop misstep)
but Toronto guitarist Ken Ramm has done a more than decent job of it
with Euphoria, melding his space-rock guitar riffs with the loose
structures, atmospherics, and danceability of techno (some have called
this style "guitronica," as if we need yet more sub-genre definitions
in dance music), Ramm's songs still stay songs, even while floating out
on the wandering edge of trance and trip-hop. His decidedly acoustic
touch sets off the contrasts inherent in this kind of mind-meld and
makes little instrumental whispers like "Desert Drive" more interesting
on the 10th listen than the first. There's an almost rootsy hue to
songs like "Cactus," as Ramm's slide guitar ambles through the melody
like a tumbleweed. Vocal enhancements from gospel singer Maddie Willis
(who also made contributions to the band's self-titled debut record)
and Gayle Day's R&B-laced pipes light up other songs like "By the
Sea" with welcome doses of soul. Finally, Garry Hughes' production
sheen dresses it all up in silky smooth electronics and lazy,
shoegazing textures. The whole package manages to be experimental and
instantly appealing all at once. Euphoria are pioneers of the unique
sound dubbed 'guitronica.' Euphoria's new album Beautiful My Child,
features the group's signature combination of acoustic slide guitar and
propulsive beats. Their latest single, "Sweet Rain," builds upon their
success at radio (and the impressive retail response generated by
"Delirium," last year's breakout instrumental from Euphoria), with
sustained airplay in Denver, Boulder, San Francisco, Seattle and
Minnesota yielding strong sales in those markets. Euphoria comprises
Toronto-based composer/instrumentalist Ken Ramm, as produced by Garry
Hughes (producer of Vitamin C, who's also worked with Art Of Noise,
Garbage, and Sly & Robbie); the group's profile was recently
enhanced by the use of their music in the Infiniti SUV ad campaign.
Euphoria's Ken Ramm is a slide guitar virtuoso. What is Euphoria doing
in the electronica section of MusicEmissions.com? That's just it. Ken
adds so much electronica and trip hop elements to the mix that his
guitar fits right in without stirring things up. The Torontonian had
received rave reviews for 1999's Euphoria self titled debut and he is
out to prove himself once again. The album hops along at quite a dancey
pace until you reach track 6, cleverly entitled "Desert Drive". This
track slows down a bit and resembles the heat coming off of a desert
highway. With just a touch of New Age atmosphere Euphoria works well
with the electronic elements, samples, and the masterful guitar. Some
tracks are downright funky and groovy. Also available is the remix of
the first single "Sweet Rain" with versions by Faze Action and Fila
Brazillia (which is a killer track) as well as Euphoria producer Gary
Hughes.