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As
the first white rap group of any importance, the Beastie Boys received
the scorn of critics and strident hip-hop musicians, who accused them
of cultural pirating, especially since they began as a hardcore punk
group in 1981. But the Beasties weren't pirating -- they treated rap as
part of a post-punk musical underground, where the do-it-yourself
aesthetics of hip-hop and punk weren't that far apart. Of course, the
exaggerated b-boy and frat-boy parodies of their unexpected hit debut
album, Licensed to Ill, didn't help their cause. For much of the
mid-'80s, the Beastie Boys were considered as macho clowns, and while
their ambitious, Dust Brothers-produced second album, Paul's Boutique,
dismissed that theory, it was ignored by both the public and the press
at the time. In retrospect, it was one of the first albums to predict
the genre-bending, self-referential pop kaleidoscope of '90s pop. The
Beasties refined their eclectic approach with 1992's Check Your Head,
where they played their own instruments. Check Your Head brought the
Beasties back to the top of the charts, and within a few years, they
were considered one of the most influential and ambitious groups of the
'90s, cultivating a musical community not only through their music, but
with their record label, Grand Royal, and their magazine of the same
name.
It was remarkable turn of events for a group that demonstrated no
significant musical talent on their first records. All three members of
the Beastie Boys -- Mike D (born Mike Diamond, November 20, 1966), MCA
(born Adam Yauch, August 5, 1965), and Ad-Rock (born Adam Horovitz,
October 31, 1967) -- came from wealthy middle-class Jewish families in
New York and had become involved in the city's punk underground when
they were teenagers in the early '80s. Diamond and Yauch formed the
Beastie Boys with drummer Kate Schellenbach and guitarist John Berry in
1981, and the group began playing underground clubs around New York.
The following year, the Beasties released the 7" EP Pollywog Stew on
the indie Rat Cage to little attention. That year, the band met
Horovitz, who had formed the hardcore group the Young and the Useless.
By early 1983, Schellenbach and Berry had left the group -- they would
later join Luscious Jackson and Thwig, respectively -- and Horovitz had
joined the Beasties. The revamped group released the rap record "Cookie
Puss" as a 12" single later in 1983. Based on a prank phone call the
group made to Carvel Ice Cream, the single became an underground hit in
New York. By early 1984, however, they had abandoned punk and turned
their attention to rap.
In 1984, the Beasties joined forces with producer Rick Rubin, a heavy
metal and hip-hop fan who had recently founded Def Jam Records with
fellow New York University student Russell Simmons. Def Jam officially
signed the Beastie Boys in 1985, and that year they had a hit single
from the soundtrack to Krush Groove with "She's on It," a rap track
that sampled AC/DC's "Back in Black" and suggested the approach of the
group's forthcoming debut album. The Beasties received their first
significant national exposure later in 1985, when they opened for
Madonna on her Virgin Tour. The trio taunted the audience with
profanity and were generally poorly received. One other major tour, as
the openers for Run-D.M.C.'s ill-fated Raisin' Hell trek, followed
before Licensed to Ill was released late in 1986. An amalgam of street
beats, metal riffs, b-boy jokes, and satire, Licensed to Ill was
interpreted as a mindless, obnoxious party record by many critics and
conservative action groups, but that didn't stop the album from
becoming the fastest-selling debut in Columbia Records' history, moving
over 750,000 copies in its first six weeks. Much of that success was
due to the single "Fight for Your Right (To Party)," which became a
massive crossover success. In fact, Licensed to Ill became the
biggest-selling rap album of the '80s, which generated much criticism
from certain hip-hop fans who believed that the Beasties were merely
cultural pirates. On the other side of the coin, the group was being
attacked from the right, who claimed their lyrics were violent and
sexist and that their concerts -- which featured female audience
members dancing in go-go cages and a giant inflatable penis, similar to
what the Stones used in their mid-'70s concerts -- caused even more
outrage. Throughout their 1987 tour, they were plagued with arrests and
lawsuits, and were accused of inciting crime.
While much of the Beasties' exaggeratedly obnoxious behavior started
out as a joke, it became a self-parody by the end of 1987, so it wasn't
a surprise that the group decided to revamp their sound and image
during the next two years. During 1988, they became involved in a
bitter lawsuit with Def Jam and Rick Rubin, who claimed he was
responsible for the group's success and threatened to release outtakes
as their second album. The group finally broke away by the end of the
year and relocated to California, where they signed with Capitol
Records. While in California, they met the production team the Dust
Brothers, and they convinced the duo to use their prospective debut
album as the basis for the Beasties' second album, Paul's Boutique.
Densely layered with interweaving samples and pop culture references,
the retro-funk-psychedelia of Paul's Boutique was entirely different
than Licensed to Ill, and many observers weren't quite sure what to
make of it. Several publications gave it rave reviews, but when it
failed to produce a single bigger than the number 36 "Hey Ladies," it
was quickly forgotten about.
Despite its poor commercial performance, Paul's Boutique gained a cult
following, and its cut-and-paste sample techniques would later be
hailed as visionary, especially after the Dust Brothers altered the
approach for Beck's acclaimed 1996 album, Odelay. Still, the record was
declared a disaster in the early '90s, but that didn't prevent the
Beasties from building their own studio and founding their own record
label, Grand Royal, for their next record, Check Your Head. Alternating
between old-school hip-hop, raw amateurish funk, and hardcore punk,
Check Your Head was a less accomplished than Paul's Boutique, yet it
was just as diverse. Furthermore, the burgeoning cult around the
Beasties made the album a surprise Top 10 hit upon its spring 1992
release. "Jimmy James," "Pass the Mic," and "So Whatcha Want" were
bigger hits on college and alternative rock radio than they were on rap
radio, and the group suddenly became hip again. Early in 1994, they
collected their early punk recordings on the compilation Some Old
Bullshit, which was followed in June by their fourth album, Ill
Communication. Essentially an extension of Check Your Head, the record
debuted at number one upon its release, and the singles "Sabotage" and
"Sure Shot" helped send it to double-platinum status. During the summer
of 1994, they co-headlined the fourth Lollapalooza festival with the
Smashing Pumpkins. That same year, Grand Royal became a full-fledged
record label as it released Luscious Jackson's acclaimed debut album,
Natural Ingredients. The Beasties' Grand Royal magazine was also
launched that year.
Over the next few years, the Beasties remained quiet as they
concentrated on political causes and their record label. In 1996, they
released the hardcore EP Aglio e Olio and the instrumental soul-jazz
and funk collection, The In Sound From Way Out! Also that year, Adam
Yauch organized a two-day festival to raise awareness and money about
Tibet's plight against the Chinese government; the festival went on to
become an annual event. The Beastie Boys' long-awaited fifth LP, Hello
Nasty, finally appeared during the summer of 1998.
Stephen Thomas Erlewine, All Music Guide
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